Wegmans has removed artificial dyes from their frosting!
It took nearly 3 years to reformulate the recipes, but Wegmans has succeeded in replacing artificial colorings with natural colors derived from fruits and vegetables. Their new line is called True Colors. It can be found on cakes, cookies, and cupcakes in all of their bakeries.
What prompted the change?
According to Wegmans Senior Vice President: “It’s no secret that consumers have become more and more curious about what’s in their food; they ask more questions about ingredients and want reassurance that even for indulgent treats, they are feeding their family and guests food that they can feel good about.”
This is great news for consumers because some dyes are linked to cancer, hyperactivity, loss of mental focus, and allergic reactions.*
Wegmans worked closely with their color supplier to achieve “deeper and more vibrant shades similar to those that the artificial colors provided, without leaving the taste of tomatoes or beets in the icing,” according to the Senior Vice President.
What You Can Do:
Support Wegmans decision to remove artificial colorings from their icing by:
- Purchasing your next cake, cookie, or cupcake from Wegmans.
- Contacting Wegmans to thank them for listening to the consumers:
- 1-800-WEGMANS, ext. 8500-4760
- On Facebook: FB.com/Wegmans
- On Twitter: @Wegmans
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